Cookie Policy
Last updated: 20 July 2026
This policy explains the cookies and similar technologies LifeEdit uses and how you can control them. Non-essential cookies stay switched off until you accept them using the cookie banner.
Essential cookies (always on)
These are needed for the site to work and can't be switched off. They include the secure cookie that remembers you've bought a product and are allowed to access your dashboard, and a cookie that records your cookie choices. These don't track you for advertising.
Analytics cookies (only with consent)
If you accept, we use first-party product analytics (PostHog) to understand how the site is used — which pages are visited and where people get stuck — so we can improve it. Analytics do not run until you accept, and they are not used to build advertising profiles.
Advertising cookies (only with consent)
If you accept, we use the Meta pixel and related identifiers to measure the performance of our ads and to understand which visits lead to a purchase. When we confirm a purchase to Meta we send only a securely hashed (irreversible) form of your email plus standard advertising identifiers — never your assessment answers, your result, or any health, financial or free-text information. If you decline, none of this runs.
Website optimisation (only with consent)
If you accept, we use SeaText, a third-party website-optimisation service, on our public marketing pages (such as the home and pricing pages) to test and improve the wording of our marketing copy — and, where offered, to translate it. To do this SeaText may process technical information such as the page address, referral and campaign parameters, the pages you view, clicks and scrolling, which wording variant you were shown, and whether you went on to take an action. SeaText does not run until you accept, and we do not run it on the assessment, the paid experience, checkout or account pages, so it does not receive your answers, your personalised results, your plan, or any health, financial or free-text content. Safety, legal and pricing text is excluded from any change.
Managing your choices
You can accept or decline non-essential cookies using the banner shown on your first visit, and you can change your mind at any time by clearing this site's cookies in your browser, which will prompt the banner again. You can also block or delete cookies in your browser settings, though essential cookies are needed for purchases and dashboard access to work.
Changes
We'll update this policy if our use of cookies changes, and we'll update the date at the top when we do.
Questions about this policy? Email hello@lifeeditco.com.